Seasonality
Predict Seasonal Demands and Meet Fluctuations
Seasonal products have a limited shelf-life. It is a challenge for manufacturers to estimate demand and meet sales surges by ensuring stores have adequate supply of finished products. That requires close collaboration with suppliers to guarantee sufficient raw materials.
For example, to meet increases in demand for a vaccine during the flu season, pharmaceutical companies need to accurately determine the amount of inventory as well as any anticipated excess production. Every year demand changes with the identification of new viruses and subsequent diseases. They also need greater visibility during distribution so they can quickly divert supply to and from alternate destinations.
Using TIBCO's real-time event-driven platform, manufacturers constantly track events that affect demand, correlate them to past events, and determine exactly how much quantity will be needed for the upcoming season. Manufacturers thus guarantee adequate production levels by anticipating and overcoming potential shortages. This improves revenue and market share. They also communicate status with suppliers, partners, and distribution channels in real time, with 99.99% responsiveness in the supply chain.
